The challenge: create a unified visual brand that appeals to a predominantly female professional audience and simultaneously brings order to an abundance of educational material. I utilized a pastel color palette to distinguish between the various modules of the course, while a solid graphic style keeps the whole system orderly.

Each module of the MasterClass is made available to students as either a printable PDF or as a fillable PDF which can be used online. The course materials were made fully interactive with links to further information and resources.